SEO in 2026 Staying visible in the AI Era

Search is changing rapidly. People no longer use only Google to find information and make decisions; they also turn to ChatGPT, Perplexity, and TikTok. That means SEO in 2026 requires a new approach.

In this course, you will learn what these changes mean for your website, content, and online visibility. You will work with the latest insights, including concepts from the book by Alex Schultz (CMO of Meta), and immediately apply them in practice using your own website, product, or organization. This ensures you can put what you learn directly into action.

Learning outcomes

This course opens up a whole range of opportunities:

• A current and innovative course on SEO and AI search
• Based on insights from 'Click Here' by Alex Schultz (CMO of Meta)
• Strong combination of strategy and practical application
• Directly applicable to your own website or organization
• Taught by Marieke van de Rakt, with years of experience in SEO and online growth

Date

Friday mornings

9 october 2026
16 october 2026
30 october 2026
6 november 2026